multi:POOL – Shinsegae Centum City Store

Completion Date: April 2024
Area: 50m²
Location: Busan, Korea
Category: Retail Store

The multi:POOL store is an open retail space designed to showcase a variety of swimwear and beachwear brands within a single, cohesive environment. The fixtures, finished in beige square tiles, visually evoke the imagery of a swimming pool, establishing a unified spatial identity throughout the store. Centrally positioned island displays allow customers to approach from multiple directions, creating a natural flow of movement while ensuring high visibility of the products.

Pastel blue and pink flooring subtly defines different zones while adding a lively and refreshing atmosphere, enhancing the visual appeal of the colorful swimwear and accessories. Along the walls, brand visuals and graphic elements communicate seasonal moods and lifestyle narratives, encouraging customers to perceive the products as part of a broader style rather than standalone items. Fitting rooms and checkout areas are cleanly integrated, maintaining the openness of the space while supporting a smooth and functional customer journey.

Overall, the store balances a restrained design approach with a clear spatial structure, placing emphasis on product-focused experiences. It ultimately delivers an immersive retail environment that intuitively conveys a vibrant, summer-inspired lifestyle.