Hapa Kristin – Myeongdong

Completion Date: Sep 2023
Area: 300m²
Location: Seoul, Korea
Category: Retail Store

The Hapa Kristin store is a visually expressive beauty retail space centered around the brand’s signature pink color, designed to enhance both product experience and brand identity. From the exterior, a simple facade with a clear logo ensures strong visibility, while the transparent entrance creates a sense of openness and accessibility.

Inside, the layout features a softly curved central counter and wall displays on both sides, forming a natural and efficient circulation. Large-scale model visuals integrated with product information are continuously arranged along the walls, effectively communicating the brand’s style and emotional tone. Shelving and niche displays organize the products neatly while highlighting them as individual objects.

The use of a unified color palette, combined with graphic art walls and subtle color accents, adds visual interest and creates an immersive atmosphere. Overall, the store balances minimal structure with emotional design, resulting in a retail environment that clearly expresses the brand’s unique identity.