multi:Pool – Jamsil

Completion Date: Jan 2024
Area: 80m²
Location: Seoul, Korea
Category: Retail Store

The multi:POOL store is a multi-brand retail space designed to showcase a variety of swimwear brands within a single environment, characterized by its open entrance and intuitive layout. From the exterior, a bright beige facade combined with a blue neon sign conveys a fresh and vibrant brand identity. The front glass display naturally reveals the interior, enhancing accessibility while functioning as an effective storefront showcase.

Inside, the space is organized around brand-specific zones and central display areas, where a wide range of colorful and patterned swimwear creates a visually rich atmosphere. Wall displays are arranged in a clean and structured manner to improve shopping efficiency, while mannequins provide intuitive styling references. Curved elements in the flooring and fixtures subtly evoke the flow of water, adding a sense of softness and rhythm to the space.

Overall, the store balances functional circulation with a clear layout, delivering a retail environment that effectively captures the energy and lifestyle of the summer season.