WINC – Daegu

Completion Date: May 2024
Area: 260m²
Location: Daegu, Korea
Category: Retail Store

This store is designed as a lifestyle retail space centered on contact lenses and beauty products, with a bright and clean atmosphere that enhances the overall customer experience. A soft palette of beige and white creates a sense of comfort and stability, while evenly arranged linear lighting expands the visual openness and highlights the products with clarity.

Wall displays are organized with clear categories such as “NEW & BEST,” allowing customers to easily compare and select products. Detailed visuals, including various wearing images, help improve understanding and decision-making. At the center, interactive display tables offer hands-on product experiences, while branded zones maintain their individual identities while remaining cohesive within the overall space.

Large-scale visual imagery and graphic elements further emphasize the brand’s emotional appeal, transforming the store into more than just a retail space—an immersive beauty experience. Overall, the design balances functional circulation with sensory presentation, enabling customers to naturally explore products and engage with the brand.